As of February 2025, Rolex enthusiasts are eagerly anticipating the brand’s potential releases and updates for the year. While Rolex maintains a tradition of secrecy regarding new models, several industry predictions and developments offer insights into what might be unveiled:
Anniversary Celebrations
- 120th Anniversary of Rolex: Founded in 1905, Rolex marks its 120th anniversary in 2025. This significant milestone may inspire special editions or commemorative models that pay homage to the brand’s rich heritage.
- 70th Anniversary of the GMT-Master Collection: Introduced in 1955, the GMT-Master series celebrates its 70th year. Speculations suggest Rolex might honor this with new iterations, possibly featuring classic design elements or innovative materials.
Predicted Model Releases
- Platinum GMT-Master II: In celebration of the GMT-Master’s anniversary, some forecasts propose a platinum version of the GMT-Master II, potentially featuring a distinctive blue bezel. citeturn0search1
- “Coke” Bezel GMT-Master II: Enthusiasts have long awaited the return of the black and red “Coke” bezel. Predictions indicate that 2025 might see this classic color scheme reintroduced, possibly with modern enhancements.
- Stone Dial Variants: There is speculation about the introduction of models featuring stone dials, such as malachite and lapis lazuli, adding a luxurious touch to existing collections.
Material Innovations
Rolex has a history of evolving its material usage. In recent years, the brand has incorporated titanium into its lineup, and experts anticipate this trend to continue, potentially expanding titanium applications across more models in 2025.
Brand Partnerships and Market Position
In February 2025, Rolex announced Leonardo DiCaprio as a new ambassador, aligning with the brand’s commitment to environmental causes and expanding its roster of influential figures.
Despite growing competition, Rolex maintains its dominance in the luxury watch market, accounting for a significant share of sales in the secondary marketplace.
While these insights are based on industry analysis and speculation, the official announcements from Rolex will provide definitive information. Enthusiasts are encouraged to stay tuned for updates as the year progresses.